Katie Gunn
Executive Producer
Executive Producer
Food/ Bev
Coca-Cola
Creating work to authentically activate the ‘Open To Better’ campaign and engage with Gen Z. Commissioning artists from a million-strong network based globally to produce artwork capturing their resolutions for a world that is #OpenToBetter.The project sat on a creative tech platform which enabled us to build a ‘home’ page. The Coca-Cola ‘Open To Better’ Creative Hub housed the Creative Brief, editorials, favourite artworks and the final assets.
![](https://freight.cargo.site/t/original/i/3bbd500009465920c150cd430c43f1f2ddb1f13b5a3213aa2cc0cc52946709cb/eeoo3i5bkuz8oxskh2uk.jpeg)
![](https://freight.cargo.site/t/original/i/732548f73d24afface4fbd9bbe4c44857ff0a6223d525346e9dad97539851442/Screenshot-2023-02-07-at-13.04.12.png)
![](https://freight.cargo.site/t/original/i/ad57d0449b613f830622e90ef1cf710096aff8ac04746b9402d61ad87dd70092/Screenshot-2023-02-07-at-13.03.02.png)
![](https://freight.cargo.site/t/original/i/78bb24791e3cbb21210fabde1356c86649bbb488513d7759e6b408a1aff0f25a/Screenshot-2023-02-07-at-13.04.03.png)
![](https://freight.cargo.site/t/original/i/f2a475b304a83cfb47b51e7b530d4b96ac5742241c094ee29729beb1a77fc2fc/q06jmp3zr77dtevqhwdn.jpeg)
![](https://freight.cargo.site/t/original/i/dde2df1cc9aa2956c7d409f55804d9e8e9c782aeccf0085c60594808cbe1755c/Screenshot-2023-02-07-at-13.03.52.png)
![](https://freight.cargo.site/t/original/i/9d85cf3f5c779b0ba552cf69c246028870ce8f5d5e9602d40f39033ac78d5720/Screenshot-2023-02-07-at-13.03.45.png)