Katie Gunn
Executive Producer
Executive Producer
Food/ Bev
Coca-Cola
Creating work to authentically activate the ‘Open To Better’ campaign and engage with Gen Z. Commissioning artists from a million-strong network based globally to produce artwork capturing their resolutions for a world that is #OpenToBetter.The project sat on a creative tech platform which enabled us to build a ‘home’ page. The Coca-Cola ‘Open To Better’ Creative Hub housed the Creative Brief, editorials, favourite artworks and the final assets.