Katie Gunn
Executive Producer
Food/ Bev


Creating work to authentically activate the ‘Open To Better’ campaign and engage with Gen Z. Commissioning artists from a million-strong network based globally to produce artwork capturing their resolutions for a world that is #OpenToBetter.

The project sat on a creative tech platform which enabled us to build a ‘home’ page. The Coca-Cola ‘Open To Better’ Creative Hub housed the Creative Brief, editorials, favourite artworks and the final assets.