Katie Gunn
Executive Producer 
Brand Identity

Brand Logo  

New York’s quintessential fashion label, launched a new logo in 2021 and commissioned a series of artists to design one-of-a-kind custom artworks. The brief was to produce thicker, bolder and more in-your-face designs to reinforce DKNY’s position as arbiter of NYC's cool, and ever-innovative city wardrober.

Artists played with the new logo, using it in its classic vertical form, as well as stacked, to create custom pieces in their own medium. The artworks were featured as part of the brands' new logo relaunch in mid-2021 and across their digital channels.

Artist: Georgie Yana