Katie Gunn
Executive Producer  


The brand’s first-ever external campaign.
Substack, one of the world’s leading online publishing platforms, needed help telling the story of its evolution from the written word into video. We partnered with Substack to craft and develop a holistic campaign, from a 2-min hero film to plenty of :15s and :6s cut-downs, which included the likes of music icon Patti Smith,  Kareem Abdul Jabar and Nick Offerman.

“We had an incredible experience working with Cash Studios. Their work is undeniably human, authentic, and transcendent of traditional advertising. Our community (and team) were so proud of what we created together, truly a dream collaboration!“  - Fiona Monga, VP, Partnerships - Substack